Driving B2B marketing results

Welcome to my personal portfolio. I'm Katrina Penley, a seasoned marketing professional specializing in B2B and product marketing. Explore my experience, skills, and tangible work samples that demonstrate my approach to building, executing, and measuring impactful marketing campaigns. Here, you'll find a clear picture of how I plan, execute, and deliver measurable outcomes for growth.

Explore my recent work

Dive into a curated selection of my projects, including written content, marketing articles, and video campaigns. Each piece is presented with a case-study-style summary, detailing the strategic goals, execution, and measurable outcomes to showcase my comprehensive marketing approach.

My areas of expertise

My expertise spans key areas of B2B and product marketing, delivering practical solutions aligned with business objectives. I focus on understanding your needs to craft strategies that drive real impact and measurable results.

Product marketing

From market research and positioning to launch strategies and messaging, I define and communicate product value to target audiences, driving adoption and growth.

Content strategy

I develop comprehensive content plans, creating compelling narratives and valuable resources that engage B2B audiences, build authority, and support the buyer journey.

Campaign execution

I manage end-to-end campaign development and deployment, leveraging various channels to achieve specific marketing objectives, from lead generation to brand awareness.

Performance & analytics

I utilize data-driven insights to analyze marketing performance, optimize strategies, and demonstrate measurable ROI, ensuring continuous improvement and accountability.

"Katrina's strategic thinking and ability to translate complex product features into compelling marketing narratives is truly exceptional. She consistently delivers campaigns that resonate and drive results."

Let's connect

Get in touch

Salem, MA
United States

Email:katrinapenley1@gmail.com
Phone: (978) 979-6819